NaperLaunch Academy Workshop - Strategic Marketing Planning

6:30 PM - 8:30 PM

Event Details

In this two-hour workshop we will introduce the concept of a strategic marketing plan in the format of vision, goals, objectives, strategies and tactics. The workshop content also includes discussion of 18 different marketing channels and their relative costs, as well as how to use the Gale Business: Plan Builder software to create a written strategic marketing plan. SCORE volunteers and business librarians affiliated with NaperLaunch will be presenting this workshop. *Registration is required to receive Zoom invitation.


Event Type(s): NaperLaunch, Adult Programs
Age Group(s): Adult
Presenter: Kent Palmer
Kent Palmer
(630) 961-4100 ext. 6328

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