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The NaperLaunch Marketing Series covers more than 15 different topics related to marketing for small business. Each topic is covered in two-part sessions each month.
Our topic this month is Marketing Video Results You Can Bank On: How to Produce Marketing Videos to Get Qualified Prospects Faster for Sales Sooner.
After this meetup, participants will:
- Select the appropriate type of marketing video for use at various points in the marketing process, including website welcome videos, teaser marketing videos, touchpoint videos, and informational videos
- Apply the four cornerstones of marketing video production to ensure successful outcomes for engaging and qualifying prospective clients so they will enter the sales funnel
- Convert prospects into clients and stay top of mind so clients will purchase and repurchase… when they are ready to do so
Jared Silver of At-a-Glance Marketing will be today’s presenter.
- Why getting strong results from one’s marketing video is not about the equipment but about how it is used
- How to integrate their marketing video into their marketing plan
- The advantage, difference, and “danger” of hosting their marketing video on YouTube, Facebook, LinkedIn to increase social media presence and searchability AND using another platform to achieve response and sales conversions