In this workshop, business owners will learn:
1. The power of storytelling and the importance of starting with why.
2. The three milestones of the Muse Storytelling Process (Purpose, People, Structure).
3. How to define purpose by developing keywords.
Scott Potter, owner and creative director at Hidden Catalyst, is a Muse Certified Storyteller. He advises clients on branding, promotional storytelling and specializes in film production.