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NaperLaunch: SCORE Women’s Business Roundtable (95th)

9:30 AM - 11:00 AM
95th Street Library
Nomura / Meeting Room C
Women business owners, startups and entrepreneurs come together each month to discuss business challenges and opportunities. Don’t do business all alone! Use this group as your advisory team and learn how to overcome the many challenges of entrepreneurship. This is 90 minutes of discussion and interaction that will make you a better entrepreneur. Come join us!
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NaperLaunch Marketing Series Lab: LinkedIn (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room
Participants will learn to apply the concepts learned in the December 5 workshop to their specific business situation. Presented by Michelle Ortega.

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Marketing Lab: SEM (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room

Participants will put into practice the marketing principles and concepts taught during the Marketing Meetup on December 6, in this case, Search Engine Marketing. Bring a computer and outlines of marketing campaigns, ideas and strategic plans, and any content, images or videos. Participants will receive hands-on direction and guidance from NaperLaunch marketing coaches to put the plan into action. The intent is for participants to be able to complete an advertisement or design a campaign or some other aspect of a strategic marketing plan during the lab session.


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NaperLaunch Meetup – Website Review (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room
Learn ideas and basic principles for web design based on feedback offered by the group while 3 or 4 websites are viewed and analyzed. The analysis will consider format, images, video placement, text, color, and potential marketing effectiveness, etc.
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NaperLaunch Marketing Series Workshop: Brand Strategies (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room
Participants will: 1. Know the 12 steps to brand creation; 2. Know how to motivate customers to create your brand; and 3. Know how to deliver on the brand promise and protect its credibility. Presented by Byron Stanger.

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Marketing Meetup: Search Engine Optimization SEO (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room

In this meetup, participants will learn:
1. How to increase website traffic without paying for ads.
2. How to do Keyword Research & create relevant content that prospects will appreciate.
3. The factors that affect website ranking in Google.

Colin Gonsalves of CG Digital Marketing will be today's presenter.

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NaperLaunch SCORE Business Roundtable (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room
A moderated open discussion addressing issues faced by the entrepreneurs and business owners who attend. Use this roundtable discussion as an advisory group to gain new insights, different perspectives and new techniques. Participants come away better prepared to startup or manage a business. 
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NaperLaunch Marketing Series Lab: Brand Strategies (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room
Participants will learn to apply the concepts learned in the January 2 workshop to their specific business situation.
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