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NaperLaunch: SCORE Women’s Business Roundtable (95th)

9:30 AM - 11:30 AM
95th Street Library
Nomura / Meeting Room C
A moderated open discussion for women business owners. The roundtable addresses challenges faced by women entrepreneurs, start-ups and business owners. Gain new insights, different perspectives and new techniques.
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NaperLaunch Marketing Series - Marketing Strategy Part 2 - Community Room (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room
The Marketing Series covers over 15 different topic, with a new subject each month.

By attending Marketing Strategy Part 2, Participants will:
• Understand the sales revenue producing impact of an integrated marketing communications plan
• Learn how to incorporate online communications options
• Learn how to incorporate offline communications options
• Learn how to create story-telling and messaging that best motivates core target audience


Today's presenter, Byron Stanger, has extensive experience as a marketing executive and as an adjunct faculty member at a local university.

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NaperLaunch Marketing Series: Search Engine Marketing Part 2 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room

In Part 2 of Search Engine Marketing, participants will learn:
1. Create ads In Google Ads
2. Make their ads stand out
3. Improve the quality score of their ads
4. Assess campaign performance

Colin Gonsalves is a digital marketing strategist at CG Digital Marketing and marketing director at Ascend Therapy for Anxiety, Depression & Stress. Colin helps businesses develop strategies and implement them to acquire new customers and retain them.

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NaperLaunch/SCORE Business Roundtable (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room
A moderated open discussion addressing issues faced by the entrepreneurs and business owners who attend. Use this roundtable discussion as an advisory group to gain new insights, different perspectives and new techniques. Participants come away better prepared to startup or manage a business. 
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NaperLaunch: SCORE Women’s Business Roundtable (95th)

9:30 AM - 11:30 AM
95th Street Library
Nomura / Meeting Room C
A moderated open discussion for women business owners. The roundtable addresses challenges faced by women entrepreneurs, start-ups and business owners. Gain new insights, different perspectives and new techniques.
View More

NaperLaunch Marketing Series Meetup: Lead Generation Part 1 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room

Participants in Lead Generation, Part 1, will learn:
1. How to define a target market
2. How to discover where the target aggregates in numbers
3. How to develop a compelling message
4. Best practices for a successful lead generation program

Presenters for this meetup will be Dave Verbeten and Bonnie Richtman of Peak Performance Business Coaching. Dave and Bonnie have significant sales and marketing experience in corporate and entrepreneurial enterprises.

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NaperLaunch Marketing Series: Search Engine Optimization Part 1 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room

In SEO, Part 1, participants will learn:
1. What keyword research is and how to do it
2. The importance of competitive intelligence in SEO
3. High-level key factors in web design and development
4. Strategies to get inbound links continuously

Jim King, started his first business and website in 1997. Now, having started his third business, he is a seasoned professional website developer with clients across many industries and continents.

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NaperLaunch: SCORE Women’s Business Roundtable (95th)

9:30 AM - 11:30 AM
95th Street Library
Nomura / Meeting Room C
A moderated open discussion for women business owners. The roundtable addresses challenges faced by women entrepreneurs, start-ups and business owners. Gain new insights, different perspectives and new techniques.
View More

NaperLaunch Marketing Series Meetup: Lead Generation Part 2 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room

Participants in Lead Generation, Part 2, will learn:
1. How to keep the leads and referrals traffic heated up – next steps
2. What makes the best connections and where they are
3. How to measure the effectiveness of leads and referral programs

Presenters for this meetup will be Dave Verbeten and Bonnie Richtman of Peak Performance Business Coaching. Dave and Bonnie have significant sales and marketing experience in corporate and entrepreneurial enterprises.

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NaperLaunch Marketing Series: Search Engine Optimization Part 2 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room

In SEO, Part 2, participants will learn:
1. The importance of content building
2. How to engage others to build trust and community
3. The basics of web analytics
4. How to conduct conversion analysis (testing)

Jim King, started his first business and website in 1997. Now, having started his third business, he is a seasoned professional website developer with clients across many industries and continents.

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