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NaperLaunch Marketing Series Workshop: Marketing Video Results You Can Bank On, Part 1 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room

Participants will learn how to:
1. Select the appropriate type of marketing video for use at various points in the marketing process, including website welcome videos, teaser marketing videos, touchpoint videos, and informational videos
2. Apply the four cornerstones of marketing video production to ensure successful outcomes for engaging and qualifying prospective clients so they will enter the sales funnel
3. Convert prospects into clients and stay top of mind so clients will purchase and repurchase… when they are ready to do so

 

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NaperLaunch Marketing Series: Event Marketing, Part 1 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room

The NaperLaunch Marketing Series covers more than 20 different topics related to marketing for small business. Each topic is covered in two-part sessions each month. Our topic this month is Event Marketing.

In this meetup, participants will learn:
 
1.      The three phases of a successful event and trade show booth.
2.      How to prepare for an event or trade show booth.
3.      How to plan best practices for proper goal setting and booth execution
4.      What to do before, during and after an event to make it most effective for sales.

Today's presenter is Janice Means, owner of Marketing with JR. a marketing services agency.

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NaperLaunch Marketing Series Lab: Marketing Video Results You Can Bank On, Part 2 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room
Covering more than 20 different marketing topics for small businesses
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NaperLaunch Marketing Series: Event Marketing, Part 2 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room

The NaperLaunch Marketing Series covers more than 20 different topics related to marketing for small business. Each topic is covered in two-part sessions each month.

Event Marketing, Part 2, participants will:

1.    Learn how to use the Event Planning Worksheet to evaluate the potential for an event.
2.    Analyze the potential benefits of specific events and situations to determine their ROI.

Depending on the number of participants who bring real data, we may break into small groups so everyone can evaluate their events.

Janice Means, owner of Marketing with JR, will be today’s presenter.

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NaperLaunch Marketing Series: Marketing Using Library Resources, Part 1 (NIC) - Entrepreneurs Week

6:30 PM - 8:00 PM
Nichols Library
Community Room
Participants will learn how to:
1. Access library print and online resources.
2. Identify potential customers in a sales territory.
3. Search for a list of prospective customers.
4. Research demographic data for a market territory.
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NaperLaunch Marketing Series: LinkedIn Marketing, Part 1 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room


Covering more than 20 different marketing topics for small businesses
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NaperLaunch Marketing Series Lab: Marketing Using Library Resources, Part 2 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room
Participants will learn how to:
1. Research market share by industry.
2. Find trade show and trade association information.
3. Create sales call scripts for prospects in a selected industry.
4. Conduct a competitive analysis.

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NaperLaunch Marketing Series: LinkedIn Marketing, Part 2 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room
Covering more than 20 different marketing topics for small businesses
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NaperLaunch Marketing Series: No-Fluff Facebook Marketing, Part 1 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room

The NaperLaunch Marketing Series covers more than 15 different topics related to marketing for small business. Each topic is covered in two-part sessions each month.

In Part 1 of Facebook Marketing, participants will learn how to:
1.      Determine if Facebook is the right platform for their business.
2.      Avoid the biggest mistakes business owners make when doing Facebook marketing.
3.      Understand the capabilities of Facebook advertising and maximize return on ad spend.
4.      Measure the performance of Facebook ad campaigns.
5.      Optimize a business Facebook page.

Colin Gonsalves is a digital marketing strategist at CG Digital Marketing and marketing director at Ascend Therapy for Anxiety, Depression & Stress. Colin helps businesses develop strategies and implement them to acquire new customers and retain them.

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NaperLaunch Marketing Series: Measuring Marketing Effectiveness, Part 1 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room
Covering more than 20 different marketing topics for small businesses
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NaperLaunch Marketing Series: No-Fluff Facebook Marketing, Part 2 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room

The NaperLaunch Marketing Series covers more than 15 different topics related to marketing for small business. Each topic is covered in two-part sessions each month.

In Part 1 of Facebook Marketing, participants will learn how to:
1.      Determine if Facebook is the right platform for their business.
2.      Avoid the biggest mistakes business owners make when doing Facebook marketing.
3.      Understand the capabilities of Facebook advertising and maximize return on ad spend.
4.      Measure the performance of Facebook ad campaigns.
5.      Optimize a business Facebook page.

Colin Gonsalves is a digital marketing strategist at CG Digital Marketing and marketing director at Ascend Therapy for Anxiety, Depression & Stress. Colin helps businesses develop strategies and implement them to acquire new customers and retain them.

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NaperLaunch Marketing Series: Measuring Marketing Effectiveness, Part 2 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room
Covering more than 20 different marketing topics for small businesses
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