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NaperLaunch Marketing Series - Marketing Strategy Part 2 - Community Room (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room
The Marketing Series covers over 15 different topic, with a new subject each month.

By attending Marketing Strategy Part 2, Participants will:
• Understand the sales revenue producing impact of an integrated marketing communications plan
• Learn how to incorporate online communications options
• Learn how to incorporate offline communications options
• Learn how to create story-telling and messaging that best motivates core target audience


Today's presenter, Byron Stanger, has extensive experience as a marketing executive and as an adjunct faculty member at a local university.

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NaperLaunch Marketing Series: Search Engine Marketing Part 2 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room

In Part 2 of Search Engine Marketing, participants will learn:
1. Create ads In Google Ads
2. Make their ads stand out
3. Improve the quality score of their ads
4. Assess campaign performance

Colin Gonsalves is a digital marketing strategist at CG Digital Marketing and marketing director at Ascend Therapy for Anxiety, Depression & Stress. Colin helps businesses develop strategies and implement them to acquire new customers and retain them.

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NaperLaunch Marketing Series Meetup: Lead Generation Part 1 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room

Participants in Lead Generation, Part 1, will learn:
1. How to define a target market
2. How to discover where the target aggregates in numbers
3. How to develop a compelling message
4. Best practices for a successful lead generation program

Presenters for this meetup will be Dave Verbeten and Bonnie Richtman of Peak Performance Business Coaching. Dave and Bonnie have significant sales and marketing experience in corporate and entrepreneurial enterprises.

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NaperLaunch Marketing Series: Search Engine Optimization Part 1 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room

In SEO, Part 1, participants will learn:
1. What keyword research is and how to do it
2. The importance of competitive intelligence in SEO
3. High-level key factors in web design and development
4. Strategies to get inbound links continuously

Jim King, started his first business and website in 1997. Now, having started his third business, he is a seasoned professional website developer with clients across many industries and continents.

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NaperLaunch Marketing Series Meetup: Lead Generation Part 2 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room

Participants in Lead Generation, Part 2, will learn:
1. How to keep the leads and referrals traffic heated up – next steps
2. What makes the best connections and where they are
3. How to measure the effectiveness of leads and referral programs

Presenters for this meetup will be Dave Verbeten and Bonnie Richtman of Peak Performance Business Coaching. Dave and Bonnie have significant sales and marketing experience in corporate and entrepreneurial enterprises.

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NaperLaunch Marketing Series: Search Engine Optimization Part 2 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room

In SEO, Part 2, participants will learn:
1. The importance of content building
2. How to engage others to build trust and community
3. The basics of web analytics
4. How to conduct conversion analysis (testing)

Jim King, started his first business and website in 1997. Now, having started his third business, he is a seasoned professional website developer with clients across many industries and continents.

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NaperLaunch Marketing Series Meetup: Web Design & Landing Pages Part 1 (NIC)

8:30 AM - 9:30 AM
Nichols Library
Community Room

In part 1 of Web Design & Landing Page Concepts, participants will learn:
 
•Key design elements for home pages and landing pages
•How are home pages unique
•What to include and what not to include on the webpage
•How to customize these elements to a specific type ofbusiness


Today’s presenter is Jim King, owner of Architect Marketing Solutions. Jim has extensive experience in sales & marketing and currently focuses on building websites for his clients that are effective in converting viewers into customers.
 

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NaperLaunch Marketing Series: Storytelling for Business Owners – Part 1 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room

In this workshop, business owners will learn:
1. The power of storytelling and the importance of starting with why.
2. The three milestones of the Muse Storytelling Process (Purpose, People, Structure).
3. How to define purpose by developing keywords.

Scott Potter, owner and creative director at Hidden Catalyst, is a Muse Certified Storyteller. He advises clients on branding, promotional storytelling and specializes in film production.

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NaperLaunch Marketing Series Meetup: Web Design & Landing Pages Part 2 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room

In part 2 of Web Design & Landing Page Concepts, participants will learn:
 
•Key functionality elements for home pages and landing pages
•How to get visitors to the next step (micro-conversion)
•How to avoid distracting customers and provide adequate information
•Which tools are effective in measuring website activity
•How to setup the conversion funnel and how to measure it

Today’s presenter is Jim King, owner of Architect Marketing Solutions. Jim has extensive experience in sales & marketing and currently focuses on building websites for his clients that are effective in converting viewers into customers.


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NaperLaunch Marketing Series: Storytelling for Business Owners – Part 2 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room

In this workshop, business owners will learn:
1. How to use the developed keywords to define the people involved.
2. How to form story structure through place and plot.
3. How to use storytelling to boost business promotional activities.

Scott Potter, owner and creative director at Hidden Catalyst, is a Muse Certified Storyteller. He advises clients on branding, promotional storytelling and specializes in film production.

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