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NaperLaunch Marketing Series Lab: Marketing Using Library Resources, Part 2 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room
Participants will learn how to:
1. Research market share by industry.
2. Find trade show and trade association information.
3. Create sales call scripts for prospects in a selected industry.
4. Conduct a competitive analysis.

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NaperLaunch Marketing Series: LinkedIn Marketing, Part 2 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room
LinkedIn is the most powerful professional branding tool available. But it's no longer enough to just have a profile; strategic thinking will stand out. Everything matters, from building an SEO optimized profile to leveraging relationships to using LinkedIn as a CRM tool. Presenter Tajuana Ross is known as “The LinkedIn Professor.” In this program, participants will learn how to go from being the hunter to the hunted on LinkedIn.
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NaperLaunch Marketing Series: No-Fluff Facebook Marketing, Part 1 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room
In Part 1 of Facebook Marketing, participants will learn how to determine if Facebook is the right platform for their business, avoid the biggest mistakes business owners make when doing Facebook marketing, understand the capabilities of Facebook advertising and maximize return on ad spend, measure the performance of Facebook ad campaigns and optimize a business Facebook page. Colin Gonsalves, digital marketing strategist at CG Digital Marketing, will be the presenter.
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NaperLaunch Marketing Series: Measuring Marketing Effectiveness, Part 1 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room
How does a business owner know which part of the marketing budget is working? Marketing takes too many resources to do it without measuring the impact. In this workshop, participants will learn the importance of measuring marketing effectiveness and how to match key metrics with strategic goals. Several measurement tools will be introduced in some detail. Wheaton Websites founder Jim King and business librarian Kent Palmer will present this workshop.
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NaperLaunch Marketing Series: No-Fluff Facebook Marketing, Part 2 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room
In Part 2 of Facebook Marketing, participants will learn how to create Facebook ads, gain insights using Facebook tools and use Facebook Messenger chatbots for conversational marketing. Presenter Colin Gonsalves is a digital marketing strategist at CG Digital Marketing and marketing director at Ascend Therapy for Anxiety, Depression & Stress. Colin helps businesses develop strategies and implement them to acquire new customers and retain them.
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NaperLaunch Marketing Series: Measuring Marketing Effectiveness, Part 2 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room
Marketing without measurement is like playing football without keeping score! This presentation will include a detailed discussion of Google Analytics and Google URL Builder and how to use them to measure the impact of web content and marketing campaigns. Several specific and important key measurements to gauge marketing success will also be discussed. Jim King, founder of Wheaton Websites, and business librarian Kent Palmer will present this workshop.
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