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NaperLaunch Marketing Series Workshop: Digital Marketing Foundations - Part 1 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room
The NaperLaunch Marketing Series covers more than 15 different topics related to marketing for small business. Each topic is covered in two-part sessions each month.

Participants will learn: 
  1. Foundational digital marketing concepts
  2. How to make digital marketing effective
  3. How to implement a multifaceted digital marketing strategy 
Presented by Colin Gonsalves of CG Digital Marketing.

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NaperLaunch Marketing Series Meetup: Marketing Video Results You Can Bank On - Part 1 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room

The NaperLaunch Marketing Series covers more than 15 different topics related to marketing for small business. Each topic is covered in two-part sessions each month. 

Our topic this month is Marketing Video Results You Can Bank On: How to Produce Marketing Videos to Get Qualified Prospects Faster for Sales Sooner.

After this meetup, participants will:

  1. Select the appropriate type of marketing video for use at various points in the marketing process, including website welcome videos, teaser marketing videos, touchpoint videos, and informational videos
  2. Apply the four cornerstones of marketing video production to ensure successful outcomes for engaging and qualifying prospective clients so they will enter the sales funnel
  3. Convert prospects into clients and stay top of mind so clients will purchase and repurchase… when they are ready to do so

Jared Silver of At-a-Glance Marketing will be today’s presenter. 

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NaperLaunch Marketing Series Workshop: Digital Marketing Foundations - Part 2 (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room
The NaperLaunch Marketing Series covers more than 15 different topics related to marketing for small business. Each topic is covered in two-part sessions each month.

Participants will learn:
  1. Specific digital marketing techniques
  2. How to establish specific goals for marketing campaigns
  3. The importance of customizing a marketing campaign to a target customer

Presented by Colin Gonsalves of CG Digital Marketing.

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NaperLaunch Marketing Series Meetup: Marketing Video Results You Can Bank On - Part 2 (NIC)

8:00 AM - 9:30 AM
Nichols Library
Community Room
The NaperLaunch Marketing Series covers more than 15 different topics related to marketing for small business. Each topic is covered in two-part sessions each month.

Our topic this month is Marketing Video Results You Can Bank On: How to Produce Marketing Videos to Get Qualified Prospects Faster for Sales Sooner.
In Part 2 of Video Marketing, participants will learn:
  1. Why getting strong results from one’s marketing video is not about the equipment but about how it is used 
  2. How to integrate their marketing video into their marketing plan
  3. The advantage, difference, and “danger” of hosting their marketing video on YouTube, Facebook, LinkedIn to increase social media presence and searchability AND using another platform to achieve response and sales conversions
In this hands-on session participants will share video scripts and presentations for group feedback and refinement. Several prepared volunteers will record their teaser marketing video.

Jared Silver of At-a-Glance Marketing will be today’s presenter. 
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NaperLaunch Marketing Series Workshop: Instagram (NIC)

6:30 PM - 8:30 PM
Nichols Library
Community Room
Learn to create and execute strategic goals on a social platform other than Facebook, to test messaging and learn from metrics to improve engagement, to write and capitalize on stories hashtags and seven simple hacks to earn more followers. Presented by Michelle Ortega.
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NaperLaunch Marketing Series Lab: Instagram (NIC)

6:30 PM - 8:00 PM
Nichols Library
Community Room
Participants will learn to apply the concepts learned in the May 8 workshop to their specific business situation. Presented by Michelle Ortega.

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